ABOUT ME
I love to watch people love using the products I’ve designed. I believe too many products missed the opportunity of creating an emotional bond with its users 💔
In recent years I’ve been navigating the uncharted waters of early-stage product design and strategy as UX Designer in Innovation Labs for Aimo, SAS Scandinavian Airlines & Castellum. Thanks to my backround as awarded creative, I know what it takes to extract those unexpected ideas and craft engaging user-centered experiences.
My 18 year voyage spans work with Audi, SAS Scandinavian Airlines, IKEA, Nike, Adidas, Orkla, Sumitomo Corp, Nokia, PostNord, Electrolux and many, many more…
ACHIEVEMENTS
⭐️ Elevated a struggling app to from 1.3 to 4.5 App Store rating and No 1 in category in less than 1 year through strategic and hands-on UX work
🎯 Aligned the user experience and crafted a channel strategy for a Nordic e-mobility product ecosystem
🩷 Cultivated and improved customer centricity and UX maturity of a Nordic organisation
🏆 Gold prize - Swedish Design Awards for Adidas
🏆 Grand Prix – Cresta Awards for Audi
🏆Gold eggs and Silver eggs in Guldägget for Audi, PostNord and Swedish Peace & Arbitration Society
🏆+Another 29 Gold, Silver, Bronze and 45 Finalist awards in multiple international creativity contests
🌐 Generated extensive global media coverage, including features in CNN, The Guardian, Dagens Nyheter, and other Swedish and international outlets.
EXPERIENCE
2021–
2018–2020
2017–2018
2016
2010–2017
2008–2010
2007–2010
2005–2006
AIMO User Experience Design Lead (Mobility Innovation Lab)
MAKING WAVES Design Lead (Creative Business Studio by Great Works)
GREAT WORKS Design Lead (merged w Making Waves ↑)
BERGHS SCHOOL OF COMMUNICATION Executive: Design Management
ÅKESTAM HOLST Creative/Art Director
BERGHS SCHOOL OF COMMUNICATION Art Director Programme
ITSFRIDAY DESIGN Founder & Designer
BECKMANS COLLEGE OF DESIGN Advertising & Graphic Design (Part time)
2021
AIMO User Experience Design Lead (Mobility Innovation Lab)
2018–2020
MAKING WAVES Design Lead (Creative Business Studio by Great Works)
2017–2018
GREAT WORKS Design Lead (merged w Making Waves ↑)
2016
BERGHS SCHOOL OF COMMUNICATION Executive: Design Management
2010–2017
ÅKESTAM HOLST Creative/Art Director
2008–2010
BERGHS SCHOOL OF COMMUNICATION Art Director Programme
2007–2010
ITSFRIDAY DESIGN Founder & Designer
2005–2006
BECKMANS COLLEGE OF DESIGN Advertising & Graphic Design (Part time)
COURSES & CERTIFICATES
Ethics of Artificial Intelligence 7.5 hp – Linköping University
UX Management: Strategy & Tactics – IxDF
Google UX Design Professional Certificate